By: Angela Garrity
CNBC is reporting that most US adults support limiting nicotine in cigarettes according to a new report published in the American Journal of Preventive Medicine by the CDC. This comes as the FDA is reportedly preparing a new rule for regulating the maximum nicotine levels in cigarettes.
Morgan Stanley analysts feel the limit set on nicotine for cigarettes could cut profits in half for big tobacco and could be a “potential game changer” for the tobacco industry.
In June, analysts said, “We don’t believe a smoker will continue to purchase nonaddictive cigarettes, particularly with the presence of alternative nicotine delivery devices,” such as e-cigarettes.
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